How We Got Here

This brand is centered around creating the world we wish to see. It is centered on us as consumers,  shifting the narrative that our small actions are unable to create a ripple effect of change. 

“Every time we spend money, we're casting a vote for the kind of world we want.”

-Anna Lappe

At ShopConsciously, ordinary people are able to empower communities by simply becoming consumers that care about how their products were made and those who are passionate about creating dignified employment for underserved communities in South Africa.

We curate a seasonal collection of handcrafted goods that are thoughtfully and mindfully made by women of color in South Africa. These incredible entrepreneurial artisans are passionate about their craft and are so bold and courageous to help to create employment for people in their community.